What Is the Perfect Color Worth?

From “What Is the Perfect Color Worth?“:

“Exactly, and different from what it’s been before,” the woman said. “It’s almost like a counterculture type of a feeling — you deliberately use colors that would not ordinarily work together.”

From “The Devil Wears Prada“:

Cerulean, Priestly explains, first showed itself a few years earlier in a collection by Oscar de la Renta and was soon adopted by a number of other influential designers before it “filtered down through the department stores and then trickled on down into some tragic Casual Corner, where you no doubt fished it out of some clearance bin,” she says.


As Regina Lee Blaszczyk recounts in her 2012 book, “The Color Revolution,” the experiment failed but by accident produced a dark, viscous substance. It happened to stain a rag, and presto! Mauve was born. Two years later, Princess Victoria, the queen’s oldest child, was married in a mauve dress, igniting the world’s first fashion craze for a synthetic color.

More discoveries soon followed: magenta, Hofmann’s violet, Lyons blue, malachite green, Bismarck brown and aniline black.

Google tests 41 shades of blue for the sponsored links that appear in its toolbar before settling on one — a decision, a company executive claims, that increased revenue by $200 million.

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