스트리트 디자인 창조마켓

Что мне нравится в корейском языке больше всего, так это его алфавит 한글. Здесь в Корее, день их алфавита – национальный праздник, и выходной день по всей стране. У нас в Якутии, этот праздник называется “День родного языка и письменности”, отмечается 18 февраля, хотя письменность наша “держится” на алфавите русского языка. Хорошо ли это плохо, дело историков и лингвистов.

Например, рядом с “부산창업카페”, ближе к выходным, устраиваются “스트리트 디자인 창조마켓”, и в предыдущем предложении, 3 слова из 4 – исконно английские. А это слова 스티르트, 디자인, и 마켓. Но как видите, 한글 легко может их “поглотить” в свою “форму”.

У нас в Якутии, на эту тему, давно ведутся споры, споры о так называемой глупой идее “якутизации” слов из других языков, преимущественно русских. Я всегда выступал в поддержку этого движения, “якутизация” других слов должна идти повсеместно, но как мне кажется, основная загвоздка тут – наш алфавит основанный на русском алфавите. Это и толкает людей не принимать эту идею. У нас, у якутов, просто нет своего алфавита. Печально.

На самом деле, он у нас есть, алфавит Семёна Андреевича Новгородова. Я не очень сильно знаком с историей нашего алфавита (I want to study the subject(!), yes!), которая давно забыта и буквально стёрта, и подумываю вот о чём: мне бы вернуться на эту тему более подробно. Foods for thought. Think about that!

Fearless Genius

I couldn’t resist to read one more time the book “Fearless Genius” by Doug Mendez! You WOULD change the world forever!

“The heaviness of being successful,” Steve Jobs said of his prodigal-son time after being forced out of Apple, “was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.” Excerpt From: Doug Menuez. “Fearless Genius: The Digital Revolution in Silicon Valley 1985-2000.”

If you are willing to take a risk, but never did that, you better read this book NOW! Remember, one or two seconds of moment compared to 3 years of burden to release a new computer and furthermore, to create a new market – is nothing to left unknown, unless YOU creating it. Observers have always been there.

“I paid particular attention to any outward sign of stress. Showing vulnerability was in contrast to the public image projected by tech companies: a polished veneer of extreme competence, which their powerful PR teams displayed even if facing imminent failure.” Excerpt From: Doug Menuez. “Fearless Genius: The Digital Revolution in Silicon Valley 1985-2000.”

Today’s Social Media is doing the functional work as PR managers of late 80’s. People are getting used to be familiar with what is “public image”, and “vulnerability” is better be avoided among countless of filters caught in those 1-2 seconds.

Just think about this: “The sacrifice required to invent new technology was great and not understood by the outside world. Marriages dissolved, mothers raised babies in the labs they never left, engineers went insane, and one young programmer I knew committed suicide. Some went to jail for fraud. Millions of dollars were lost and billions gained, and failure was as much a part of the process as the staggering success that is more commonly associated with Silicon Valley.” Excerpt From: Doug Menuez. “Fearless Genius: The Digital Revolution in Silicon Valley 1985-2000.” 

“ Why is having a mission important? Because money is not enough motivation for most people to walk through fire when things get tough. It’s about what is worth doing with your life and what you are willing to gamble to accomplish your dreams. This is the intangible human spirit, a creative force that can’t be quantified in the business plan but that might just be the one element every successful breakthrough technology has to have.” Excerpt From: Doug Menuez. “Fearless Genius: The Digital Revolution in Silicon Valley 1985-2000.”

Hello, World!

This is going to be a long post, the post in which I tell you about what I have been doing with my autumn – as if you care. Each section of this post will be labeled with a relevant heading so you can pick which parts to skip.


Look here for our magazine’s website. It is still rather simplest layout ever. The first step has taken — future is coming: maintaining Facebook’s page, creating Instagram and Twitter accounts as well, etc. etc. Yes!, nothing new to the World of marketing.

While most of my afternoons sound pretty boring, I do designing the magazine I work for, (I honestly like my job, the process itself!)  focusing on “don’t waste your time” did prevent me from waking up after 10AM and in my morning time, am doing some actual work. Sometimes, as any other job on the planet, it’s stressful a bit.



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This might be one of those things that is much funnier if you are experiencing it by yourself, (there is saying in Korean language “백물불여일견”, which can be roughly translated as “better to see once than to hear 100 times”.) 석불사 – is a temple on mountain I don’t know the name of. Yes, sorry. Just check this link on YouTube. 석불사 is my third temple on mountains I visited. Great experience I never forget.


Dear friend, I would have described my superficial circumstances how one day, the plane I was, landed on Seoul International Airport, but you won’t find anything interesting as each day hundreds of thousand of people visiting this country with different aims. As you may recall from previous episodes, I have been writing mostly about food I ate, and restaurants I had visited, but today, as I told you, this is going to be really, really a long post.


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Yes, South Korea differs from Russia as my native language differs from Russian language. I have been living in sunny (sometimes rainy) Busan about a month, and I learned something new how people lead their life.

Here, without any Korean language knowledge, I lead a normal social existence, usually spending my Saturdays hiking the next mountain, or visiting another interesting place I could find  around with other foreigners or Korean people. In my Sundays I usually do the work and preparations for Monday. By the way, Busan has beautiful beaches just to take a walk along them.

Weather is great, go out and visit the next interesting place, eat the next delicious food, hang out with people around the World, etc., etc.

The fascination climate of Busan

Busan has truly amazing climate on earth (if you can remind yourself what’s the weather like in Yakutia in October) – it never rains (surprisingly only sometimes) and the temperature along the coast hovers around a balmy 21-25 degrees. (Yes, Busan located right near to the Ocean!) Apparently, I enjoy this good weather more than any other Korean living here because of something called “permafost”!

#flowers #구절초

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Besides enjoying the good weather, and designing the best magazine (in my opinion), I have been practicing my English, and started to learn Korean language. It’s the first time I’ve really had a good confidence that I can crack the pronunciation of Korean alphabet and improve my vocal skills close to the original, native speakers. When I read Korean sentences to native speakers, they understand me very well. I have learned to develop a tolerant appreciation while I’m talking to someone, because it’s the first time I’m living with people from all over the World, such a diverse social circle I’m in nowadays.

I probably can’t say much more about how I improved my English language level, and how I can describe some advance aspects of life, but I will say that I have sort of feeling when I do talking in English is my brain just in flow and ready to work out any complex ideas and stuff I want to say. (May be I’m wrong, just being narcissistic. There is still a lot of room for improvements.)

I have 13” display to work, if I have usually been working on 27”! Yes! But the MacBook Pro has still pretty nice keyboard I still comfortable with, and for sure, Magic Mouse is the best on any surface! I’m missing my 27” 5K Retina display much!


I miss my Svetik SO MUCH, literally, SOOO MUCH! Most of my awake time, I’m missing one person, and her name is Svetik.

What the HEIC is that?

Меня должным образом не предупредив, Apple перешёл на HEIC. Шучу конечно, они БУКВАЛЬНО всех предупредили, но меня удивил так факт, что это я пропустил. Так как при скачивании фотографий с Google Photos, я стал замечать странные белые файлы вместо красочных JPEG. Вот оно что, новый формат хранения изображений.

Всем кто никак не может разобраться с HEIC (особенно пользователи Windows), вы можете сами файлы быстро конвертировать в JPEG через https://heictojpg.com! 👈🏻


И наоборот, в 본도시락 мне очень и очень понравилось! Мы там обедали в начале этой недели. Но я всё не могу опубликовать в своём блоге фотографии. И так как я каким-то образом научился рано вставать по утрам, вполне себе отдохнувший после 7-часового сна, блог в шоке от последних обновлений.

И кстати, в этом месте выучил (разучил) одну ни менее важную фразу: ” – 바이파이 비번 뭐요?” 도시락 (тот самый “доширак”) с корейского на английский переводится как “lunch box”, а впереди стоящее 본 переводится как “main”. 비번 сокращенно от 비밀번호/허, уже забыл, в конце -호, или -허!

First not so good experience of tasting food in Korea

Суп из морепродуктов
овощи, кимчи, суп

Вчера мы с ребятами двинулись в сторону 사면 чтобы подыскать к моему телефону нужный чехол. Нам не удалось найти его. Да. Печаль и скука! Ближе к вечеру, после трёхчасового хоровода по магазинам и витринам 사면, мы посетили случайный ресторан. Так вышло, я не получил того удовольствия, что ранее. Или я пробовал лучший вариант когда-то?

Сам ресторан – ОК! Дружелюбные работники – ОК! В самом центре 사면 (между магазиноми Zara и Nike) – ОК! Цены – ОК! (300 рублей за очень сытный ужин! Прям очень! До “уберите – я сыт!”) Порция – ОК! Бесплатные ништяки вроде кимчи и супа и незнакомой мне желтой овощи – ОК! Чистый до безобразия туалет – ОК! Быстрая сервировка – ОК! Удобная мебель – ОК!


Я заказал себе “суп из морепродуктов”, а не доширак. Доширак я могу купить в любом продуктовом магазине, там же приготовить, и поесть. Вкус у того супа якобы из морепродуктов – был идентичный с лапшой за 40 рублей. Нашёл я (правда в довольно большой)  в тарелке супа два кальмара, несколько штук (три или четыре) вроде обитателей моря, и просто огромное количество капусты смешанная с дошираком! И какие-то водоросли еще были.

I wasn’t fatisfied! Никогда не заказывайте “суп из морепродуктов” за 250 рублей. Морепродукты вы там не найдёте.

Кстати, касательно чехлов. Мы искали их на следующих магазинах, приведу те, что имеют веб-сайт, то есть являются довольно популярными сетями магазинов по всему миру, ну или внутри только Кореи.

Artbox. Daiso. И один Интернет магазин, Auction. Естественно, имелись чехлы за 500 рублей, и не плохие кстати, Но нет. Что-то не понравились они мне. А так, у меня сейчас чехол книжного варианта, и этот чехол makes me look old.

What’s happened lately?

Nothing much. Except, I started regularly update blog. Why I hadn’t been doing that before – honestly – I never was good at keeping things up in perspective. Now, luckily, I got hand on my keyboard and we’ll see how this goes.

This autumn, marvellously warm (because I’m in South Korea), I found a desk (figuratively speaking) in district where I live, and it’s called “부산창업카페“, and this place affords me to have a desk with legit Wi-Fi connection to do some work on my own. The place isn’t crowded which is still mystery for me, but anyway. I’m pretty excited.

Let me go back to start, when I had sort of devotion to writing on this blog, starts are always exciting (it’s about keeping it on, right?), but I never did that for public, and that’s OK, because the public isn’t actually reading this. (Except my Svetik 😘, who occasionally read my bubbles when I insist her to check out the latest updates. 🙂)

I never tell my friends, parents, relatives etc., about this, I’m just curious to learn how long it will take until people start coming across. (I never did SEO too. Just not interested.) My prediction is it will take more than 10 years to discover my bad writing.

You know, to be in touch with humanity, I started to use emojis on this blog, which is cool nowadays to be fluent at putting right face in the right place, like 😜. (My Svetik noticed that.)

Anyway… How my life has been? I’m really happy to be able to have morning time. The problem was I stayed up until 2-3AM before I finally slept. The challenging part is the next day, when I can wake up by alarm clock, and you are doing snoozing until it’s afternoon. Really annoying habit. Never do that.

Nowadays, I’m reading several books simultaneously. About one of them I wrote a while ago, the book “Freakonomics”, and it freaked my out in the best sense of word. (Also, I do listen to their podcast while I’m walking, or in metro, or just taking bus to the other side of city. Really helpful insights! People are smart! It’s like only me isn’t that smart.)

Since I became afraid that trend will go on, and I thought I should go back to my regular reading habit which was “one book in two week”. Unbelievable!

I’ve also designing a new issue of ILIN magazine. This is exciting too. Yesterday, we published our website at “http://ilinjournal.com/ after some shaky situation with renewal of domain name. Happily, I still hope so, it will work for another year. (I did receive a confirmation letter that purchase was successful, but can’t see the name itself on Admin Panel. Weird. I had to win an auction to take “ilinjournal at dot com” back.)

Now I sit at desk and drink healthy stuff. Speaking of work, I do working now, so I should probably go, a bientot mes amis.

P.S. As I’m a cool guy, I said “see you soon” in French. Yep! 😎

Steve Jobs

Увидел книгу о Стиве Джобсе в одном из витрин книжного магазина в 밀양. Далее текст на английском.

One remarkable thing I learned, and will remember as long as I live, had happened during my freshman year is that I crossed Job’s essay (hardly known at that time among my pears and Social Media at large, IMHO) for Stanford university grads. This “don’t waste your time” line of words and everything.

I read the essay in translation to Russian language. Five years later, I had learned enough vocabulary to understand its original version, and the rest is history. 8 years later, I’m still learning a lot from him. Every single video with him on YouTube – is my personal university, and he is my professor teaching me the subject “How to live”.